Top 5 Digital Marketing Tools That You Should Be Using In 2020
Get This: About 95% of companies who use marketing automation are taking advantage of email marketing. Companies that send automated emails are 133% more likely to send relevant messages that match their customers' scoring cycle.
Rudrasish Chakraborty

Why digital marketing?

2020 has been a very challenging year for businesses worldwide. The pandemic forced us into lockdown and we were unable to carry out our business the usual way. It made us realize the importance of Social Media and Digital Marketing. To stay afloat amongst these uncertain times, it is critical that your business should make proper use of all the digital marketing tools that are out there.

And here are the top 5 digital marketing tools that you should be using in 2020.

1. Mailchimp


Get This: About 95% of companies who use marketing automation are taking advantage of email marketing. Companies that send automated emails are 133% more likely to send relevant messages that match their customers' scoring cycle.

Founded in 2001, Mailchimp is one of the most sought after email marketing providers throughout the world. Although there are alternatives, Mailchimp remains one of the best, for many reasons:

  • Mailchimp lets a user create a free account which is extremely beneficial for startups who are just starting their email marketing journey.

  • Mailchimp provides services such as phone support, advanced audience insight, advanced segmentation, multivariate testing & unlimited seats, and role-based access.

2. Sprout Social

Sprout Social

Social Media has become one of the most important and popular mediums to market your business. In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Thus for a business to grow its audience and reach more potential customers it becomes necessary to effectively manage their social media presence for a more efficient result.

Sprout Social is an all-in-one social media management platform with the help of which you can understand and reach your audience, engage your community, and get insight into your Key Performance Indicators(KPI).

Companies that use sprout social have boosted their sales growth exponentially by managing their social media accounts effectively.

3. Tubebuddy


In recent years, Youtube has become one of the most important social media platforms for marketing your business. YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own. It’s the second most visited website on the entire internet with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Thus to create and maintain a strong presence in youtube you need a strong YouTube management tool that will let you and your business stay ahead of your competitors, reach more potential customers, and boost the awareness of your brand.

With the help of Tubebuddy you can do advanced keyword research, rank higher in search results, get more views and subscribers, and you will see an exponential increase in a click rate of your videos. It will guide you through YouTube's Best Practices and ensure your videos are set up for success.

4. BuzzSumo


When you are promoting your business on social media, the content you are sharing with your audience is the most important aspect that you should look after. Better the content the better will be your conversation rate. Thus it is imperative that you have a sound content marketing strategy in place.

Buzzsumo helps you to find the right content for your business by providing services such as content discovery, content research, finding the right influencers, competitor intelligence, monitoring what’s happening online, and API.

Buzzsumo is a must-have to monitor and improve your content marketing strategies.

5. Moz


Finally, Search Engine Optimization (SEO) is perhaps the most important attribute of your Digital Marketing Strategy. SEO will certainly improve the overall searchability and visibility of your business, provided that you have a business website. Organic search is usually the main source of traffic to your website and is a big part of the performance of your business website.

Moz helps you to optimize your website by providing resources such as keyword research, backlink analysis, rank tracking, and site audits.

With the help of Moz, your business will rank higher in the search results than your competitors.

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